10 Steps to Plan an Effective Website

After you complete this workbook you’ll have a plan for your website, but how is that useful to your business? There are three main ways you can use your plan:

• Audit an existing site: If you have an existing website and you’d like to audit it for how effective it is, you need a measure of effectiveness. By taking a step back from your existing website, you can plan an ideal site for your business, then compare your existing site to that ideal.
• Build a new site: If you don’t have an existing website and are considering building one, you want to give yourself the best chance of success. Investing time now in a proper plan for your site can produce significant return down the road.
• Remodel an existing site: If you are considering a remodel of your existing site, it’s probably because your current site isn’t producing the results you want. So you need to take a step back from your existing site and create a plan for how a remodeled site can produce the results you want.